Jim Bruce

Jim Bruce CFO Team

For the past 30 years Jim Bruce has been considered an expert in providing financial and operational leadership serving in the roles of President, CFO and COO to various companies and industries. Recently, Mr. Bruce served as the Chief Executive Officer of a Single Family Office overseeing Wealth Management, Private Equity and Real Estate.

Prior to holding his title as CEO of Demetree Global, Mr. Bruce managed the investments of the Winn Financial Group, a high net worth family. Their investments included airline, automotive, marine, restaurant, real estate, manufacturing, and manufactured housing communities. Mr. Bruce has planned and worked through many complex operational, financial and tax strategies as they have related to these industries and their controlled groups.

During that time Mr. Bruce was named President of Classic Chevy International (CCI) an automotive after-market supplier and publisher of Classic Chevy World magazine. CCI was Mr. Bruce’s first turn around. With the turnaround successful and using a “Grow Before You Go” strategy, CCI launched a new division called Worldwide Camaro (WWC). WWC was a Camaro aftermarket part supplier and publisher of Camaro World magazine. Mr. Bruce successfully sold both CCI and WWC to The Harbour Group, a venture capital investment group, in 2003.

Jim Bruce is a graduate of the University of Michigan, School of Business. He started his career at KPMG Peat Marwick after successfully passing the CPA exam in August 1990.


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